Acuity needed a site that looked as sharp and professional as the work they deliver, without feeling cold or corporate.

We began by refining their brand identity, retaining the existing logo while expanding the system with a modern colour palette and updated design direction. The aim was to bring fresh, confident energy to the brand: something that felt current, while remaining credible within their sector.

We then designed and built a new website that made Acuity’s offer clearer. The carefully structured layout helped visitors quickly understand their blend of behavioural insight and practical consultancy, and how it delivers better outcomes for pension schemes and their members.

The result gave Acuity a digital presence that reflected the quality of their work, strengthened their position in the market and helped prepare the business for its next chapter, culminating