Going the distance to refresh the look and feel of the largest transport database in the world
Travel Time desperately needed to update their brand in order to match the quality and growing success of their product. The refresh was called for as a much-needed stopgap from what they had while the wider team worked together on a full brand re-work.
Taking a back-end product and making it front-facing is a challenge. The refresh elevated the brand to where it needed to be, and extensive UI work followed careful consideration of the user journey, intuitive navigation, and user-friendly interfaces for a seamless end-user experience.